The Wild Honey Pie launched in 2009 in London by University of Colorado at Boulder student Eric Weiner, who looked to transform his personal food blog into the most accessible music blog in the Blogosphere. By 2010, The Wild Honey Pie took root in NYC, where the solo project flourished into a beautiful collective of creatives with a shared mission for music discovery and curation. Initially armed with Flip Video cameras and cheap audio recorders, we began shooting live music videos with our favorite bands. This started with Freelance Whales and extended to local and touring artists alike. By the end of 2010, we threw our first party and were inspired to continue to showcase our favorite musicians by any means possible.

As we continued to explore new ways to introduce our audience to the bands we loved, the music blog world was rapidly changing. Gone were the days of the MP3, and the widespread appeal of browsing blogs for free downloads was instead replaced by streaming platforms. We evolved by producing more music videos than ever, making our audio recordings available and refining our events strategy to focus on building genuine relationships between artists and super fans with experiences such as our party weekends, Welcome Campers and On The Mountain.

Having spent years building our community and putting ourselves in a position to have a positive impact on the careers of the artists we love, we needed to find a way to finance the business. We decided to partially adopt a creative agency model and collaborate with brands on video content and events while still operating as a music blog.

The music world has changed immensely since 2009, and the vision for our business has changed with it. We continue to support the musicians who inspire us and operate with more intention than ever as a creative agency focused on the overlap of the music and food worlds. It was an impossibly hard decision to sunset the music blog, but it’s one that made the most sense for us and our collective members. Through brand collabs on parties and music videos, we connect our favorite bands and brands and bring music fans together through music.